If on this fine Monday morning you’re looking to get the latest scoop on what’s happening in the news you may just have to whip out your credit card first. That is of course if you’re an iPad user and frequently read the latest news and gossip from the New York Post online website. Lucky for you of course you come to visit our site first (wink) and were able to get a heads up, oh and free of charge of course!
Before you think too long and hard about it, what you read above is in fact true. If you thought you read wrong you didn’t and it’s not a matter of being too early in the day and having low amounts of caffeine in your system. Yes it appears times are tough even for the wealthy Rupert Murdoch & Co., or at least that’s what they would have you think by blocking their website on the iPad’s Safari browser for those without paid subscriptions. Or perhaps they don’t care less what you think and are mainly just concerned about having you whip out your wallet.
Is this clever marketing or have they basically shot themselves in the foot with this strategy? Are you willing to pay a monthly subscriptions starting at $6.99 per month for news you can easily get for free somewhere else? Of course let’s not forget to mention that the first 30 days only cost $1.99 as an introductory bonus, wow how generous!
If you don’t have the New York Post iPad app and/or a paid subscription then you will notice the following message now if you try to view their website from your tablet device:
Thanks for coming! NYPOST.com editorial content is now only accessible on the iPad through the New York Post App. If you are a current New York Post App subscriber, please visit the App Store and download the latest version to access NYPOST.com through the INDEX. If you are not a current New York Post App user and would like to subscribe, please download from the App Store. Thank you.
So there you have it, not exactly the best way to start the week but hey, cheer up, it’s cheaper if you purchase subscriptions in bulk. That ought to put a huge smile on your face, or not. Sure this topic might be yesterdays news, but at least it’s free and I promise I’m not going to charge you to read this article!